The business case

What the numbers have to carry.

A wallPen pays for itself through square feet you cannot bill today. This page sets out the levers, then hands you the calculator: put your own price and your own working day against them and see what comes out. The result is arithmetic on your assumptions, not a payback period we are promising for your market.

Jobs that do not exist today

Concrete, glass, secure rooms and live operation are not currently quoted by anyone in your region. That is new revenue, not redistributed revenue.

No material chain

No carrier material, no offcuts, no skim-coat preparation, no removal. The cost side of a print job is labour, ink and travel.

One person, one appointment

Printing is one-person work. Utilisation is a scheduling question, not a crew question.

A monthly rate, not an investment

Leasing or hire-purchase turns the machine into a fixed monthly cost you can hold against a realistic number of jobs per month.

Run the numbers yourself.

Two figures decide the business case, and only you know them: what you charge per square foot, and how much wall you actually print in a day. Everything else is fixed, listed underneath, and yours to argue with.

Selling price per ft²

$24

Your net price for wall printing. $21–25 per ft² is unremarkable in the US.

Printed per working day

54 ft²

Square feet on an average day — not a good one. The calculation assumes 21.5 ft²/h, which is the highest quality setting; plenty of jobs run a step lower at 43–54 ft²/h, and earn correspondingly more.

That is 31% of an eight-hour day. The machine is printing for 2.5 hours of it.

Profit per month

$14,643

The cost of the wall printer, as shown below, pays for itself in 4 months.

What the wall printer price calculation assumes

Purchase price, training included: $58,555
Financing term: 36 months
Interest, flat across the whole term: 5% of the purchase price
Monthly instalment: $1,708
Sales and marketing: 25% of revenue
Operator: $70 per hour
Print speed, highest quality: 21.5 ft² per hour
Working month: 20 days of 8 hours

An illustration on stated assumptions, not an offer. Travel, set-up and ink are billed separately in practice, and financing terms are whatever your bank writes down.

The honest part

The figure above is arithmetic on your two numbers — it says what happens if you sell at that price and fill that many square feet. Whether you do depends on your region, your sales effort and how quickly the calendar fills, and no slider knows that. Bring us the assumptions you actually believe and we will work through them with you.

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