The business case

What the numbers have to carry.

A wallPen pays for itself through square metres you cannot bill today. This page sets out the levers, then hands you the calculator: put your own price and your own working day against them and see what comes out. The result is arithmetic on your assumptions, not a payback period we are promising for your market.

Jobs that do not exist today

Concrete, glass, secure rooms and live operation are not currently quoted by anyone in your region. That is new revenue, not redistributed revenue.

No material chain

No carrier material, no offcuts, no skim-coat preparation, no removal. The cost side of a print job is labour, ink and travel.

One person, one appointment

Printing is one-person work. Utilisation is a scheduling question, not a crew question.

A monthly rate, not an investment

Leasing or hire-purchase turns the machine into a fixed monthly cost you can hold against a realistic number of jobs per month.

Run the numbers yourself.

Two figures decide the business case, and only you know them: what you charge per square metre, and how much wall you actually print in a day. Everything else is fixed, listed underneath, and yours to argue with.

Selling price per m²

€230

Your net price for wall printing. €210–250 per m² is unremarkable in central Europe.

Printed per working day

5 m²

Square metres on an average day — not a good one. The calculation assumes 2 m²/h, which is the highest quality setting; plenty of jobs run a step lower at 4–5 m²/h, and earn correspondingly more.

That is 31% of an eight-hour day. The machine is printing for 2.5 hours of it.

Profit per month

€13,077

The cost of the wall printer, as shown below, pays for itself in 4 months.

What the wall printer price calculation assumes

Purchase price, training included: €51,093
Financing term: 60 months
Interest, flat across the whole term: 5.4% of the purchase price
Monthly instalment: €898
Sales and marketing: 25% of revenue
Operator: €70 per hour
Print speed, highest quality: 2 m² per hour
Working month: 20 days of 8 hours

An illustration on stated assumptions, not an offer. Travel, set-up and ink are billed separately in practice, and financing terms are whatever your bank writes down.

The honest part

The figure above is arithmetic on your two numbers — it says what happens if you sell at that price and fill that many square metres. Whether you do depends on your region, your sales effort and how quickly the calendar fills, and no slider knows that. Bring us the assumptions you actually believe and we will work through them with you.

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