What the numbers have to carry.
A wallPen pays for itself through square metres you cannot bill today. This page sets out the levers, then hands you the calculator: put your own price and your own working day against them and see what comes out. The result is arithmetic on your assumptions, not a payback period we are promising for your market.
Jobs that do not exist today
Concrete, glass, secure rooms and live operation are not currently quoted by anyone in your region. That is new revenue, not redistributed revenue.
No material chain
No carrier material, no offcuts, no skim-coat preparation, no removal. The cost side of a print job is labour, ink and travel.
One person, one appointment
Printing is one-person work. Utilisation is a scheduling question, not a crew question.
A monthly rate, not an investment
Leasing or hire-purchase turns the machine into a fixed monthly cost you can hold against a realistic number of jobs per month.
The figure above is arithmetic on your two numbers — it says what happens if you sell at that price and fill that many square metres. Whether you do depends on your region, your sales effort and how quickly the calendar fills, and no slider knows that. Bring us the assumptions you actually believe and we will work through them with you.